5 Poster Printing Tips That’ll Drive Profits Through Your Door

Date

If you’re printing a batch of posters for your business, you want them to make an instant impact. Like any materials you print for advertising, they’re a reflection of your business. As such, you want them to represent you in the best way possible. You want the images to be vibrant, the colours bright and the message clear. Posters are all about creating an impact and grabbing people’s attention, so you want to make sure they’re done right. Here’s a list of things you can do to get the most out of your poster printing. 

Make Your Posters Easy to Read

Bright colours and amazing images look great. They can be eye catching, but like most things, they’re best enjoyed in moderation. The key message sometimes gets lost when you try to cram too much into a poster. When designing a poster, aim for something clearly readable from a distance as well as close-up. All of the information on your poster should be relevant. 

Stick with Your Unique Branding

If your company has particular colours, fonts or image styles associated with it, use them. Although a poster won’t last forever, you still want it to instantly connect to the brand you’ve already built. People’s eyes are naturally drawn to something recognisable. Customers are more likely to take an interest in a poster if they’ve seen the colours and designs before, either online or in your store. 

Size Does Matter

Depending on your goal, bigger is better when it comes to poster printing. It gives things visibility from a distance, whereas smaller posters require someone to be in a smaller area. Make you posters, big, bold, eye-catching and draw those customers in. Also, advertising is a competitive world. In a place where you’re competing for people’s attention, the biggest poster will stand out above the rest. 

Stand Out with High Paper Quality

Like anything else you buy for your business, you want your poster printing to last. Selecting a higher quality paper will give the poster a longer life, therefore you’re advertising for longer. Flimsy, lightweight posters also just look cheap. Posters are a reflection of your business, so do yourself justice by making them look great. 

Make Your Message Clear

Posters need to serve a specific purpose. They’re advertising a particular service, a sale or an event. The message should be clear and easy to understand for readers. Think about what you’re trying to achieve and make that the focus. If you want to sell tickets to an event, make sure ‘Book Now’ is the focal point, and give customers the details on how to do it. 

Quick Prints – The Best Poster Printing Service

Don’t settle for second best when it comes to promoting your business or events. Our poster printing service will ensure you get quality products the first time. If you’re not exactly sure what you need, contact us today – we’re here to help with all of your printing and promotional needs! Related

More
articles