You want your business cards to stand out from the crowd, right? Of course you do, or you wouldn’t be reading this! At Quick Prints we don’t just sell high quality business cards. We also give advice on how to get the most out of your business card printing.
Be Creative with Your Brand
Business card printing gives you a great chance to highlight your brand and stand out from your competitors, so don’t waste it. It’s important that you stick with your own branding and be consistent, but you can be creative too.
Your business should already have some standard colours, fonts and a logo that customers identify with. Since a business card is quite small, get creative with how you use that branding. A designer can help you make a bold, brilliant business card!
Include a Simple Offer of Guarantee on the Back
The main part of your business card is the front, and it should have the key details like your name and contacts. But you’ve got a whole other side of the card to play with! The back of the card is a great place to advertise a special offer or guarantee.
One way to do this is with a discount code on the back of a business card. If you’re printing cards for a trade show or specific product launch, you can display all the relevant details on the back of the card.
Project Quality with the Right Finish and Weight
Don’t settle for cheap, flimsy cards that case a poor reflection on you. If you want you and your business to be taken seriously, get the best. There’s no right or wrong answer when it comes to the finish. Glossy is great, but matte can be classy with the right design.
Using the right weight of card helps too. Premium business cards should be 350gsm – you want them to last, so don’t go for light and flimsy!
Keep it Easy to Read
It’s a common mistake, but many people try to put too much on their business cards. When there’s too much text, it can be hard to read. If there’s too many colours or designs, it can just look messy and confusing.
Remember to keep your text evenly spaced, and only include the really relevant details.
Show People How You’ll Solve a Problem for Them
What does your business do? Think about the problems you solve for your customers, and highlight this one your card. An example might be a gardening service including something like: “Struggling with an overgrown garden? Call us today!”
Show customers what you can do for them, and how they can reach you.
Don’t Forget Your Social Media!
With everybody so active on social media these days, it’s essential you let customers know where they can find you. Chances are, if you make a good impression, people will check out your social pages pretty soon after taking your card, so don’t miss this important detail.
Get Help from the Business Card Printing Specialists
If you’re looking for business card printing that stands out from the crowd, you’ve come to the right place! Contact us today, and see how we can simplify the process of getting high quality, effective business cards to promote your business.