We don’t need to tell you that premium business cards are an incredible marketing tool. So why are there so many plain, ineffective business cards out there? We don’t want your business card to be forgotten and discarded quickly, and neither do you. Here’s how to get business cards online, that leaves a lasting impression!
Make Your Business Cards Easy to Read
It sounds obvious, but people like clear, easy-to-read business cards. Make sure the key elements stand out, such as your name, contact details and company name. Stay away from cramming in too many words – you want a nice, readable font size of at least 8pt or above.
Also, keep the text clear and professional. While you might think there’s a touch of elegance to seeing your name embossed in gold calligraphy, chances are your clients won’t even be able to read it.
If your company already has distinct branding on your logo, website and other printed material, keep your business cards in line with it. Having a gentle blue theme on all of your media, and handing out fluorescent yellow business cards creates a disconnect between your company and you.
Online Business Cards Can Be Amazing!
Getting online business cards doesn’t mean you’re restricted to mundane templates. Quality printing companies can provide an experienced designer to bring your ideas to life. Whether you want colourful, impactful designs or sleek, sophisticated black and white cards, you can get professional help to make sure your business card stands out from the crowd.
Stay Away from Borders
If you’re looking for cheap business cards, you may not want to hire a designer. If you’re going to have a go at designing your own cards, never use borders. While they may look great on your digital design, the printing process is rarely 100% perfect when it comes to edges.
Most printing companies will have clear guidelines for leaving a ‘bleed’ – an extra area on each edge of the card which is the same colour as your background. There’s also usually a recommended ‘safe area’. This is the central part of the card that won’t be impacted by cutting. Make sure all of your text is within that area.
Paper Quality Makes Premium Business Cards
Premium business cards will have a thickness of at least 350gsm. Flimsy cards can easily be left in people’s pockets, crumpled, or even destroyed in the wash. Nobody wants a forgettable, cheap quality card. To make your business card feel more professional, go with a thicker paper and make it last.
Try Using QR Codes
QR codes are a great innovation in business cards. Clients can scan the code and be linked directly to your website. Not only is it a great way of putting a modern spin on your contact details, it can also save space! QR codes can be obtained free online, keeping your costs down.
Get Help from the Business Card Specialists
At Quick Prints we know what works and what doesn’t. Make a lasting impression with quality, premium business cards. Still need some more advice? Contact us today – we’re here to help with all of your printing and promotional needs!