Five Essential Designer Suggestions For Poster Printing

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So you have put in a lot of hard work to design you perfect poster. You have wrecked your brain to the wee hours of the morning, ensuring each colour is an ideal match to the main art element, so it stands out from a myriad of mediocre posters. 

After all your blood, sweat and tears the euphoria of your excitement in seeing your masterpiece in print form vanishes when the printer comes back from the backroom. Nothing looks right about the poster, the colour lacks vibrancy, and the blue does not compliment the blue in the main art element. 

If you have experienced this frustrating situation or about to go through it, below are ten simple designer suggestions to poster printing; 

1) Design in CMYK 

It is advisable to work with CMYK colour space rather than RGB if your intention to designing your posters is to take them to a poster printing shop. When using Photoshop, you can switch to this mode easily via ‘Image > Mode > CMYK colour. The CMYK colour mode will show you an accurate representation of how your colours will come out in print form. 

2) Alternatively, You Can Convert To CMYK 

If you have used RGB to design your posters and converted it to CMYK, you might have noticed the greens and blues will have become dull and lifeless. To alter this, the Gamut warning tool in Photoshop will highlight the colours that have trouble converting from RGB to CMYK.

Compared to CMYK, the RGB colour space offers a more exceptional array of colours. At this juncture, you have to remember that the computer-specific you choose in Photoshop to apply in your poster has to be printed with a selection of real-world inks. The colours that cannot be replicated will be ‘out of gamut’ and will be printed with the available inks.

3) If Possible, Use Vectors 

Vectors are the best choice when it comes to printing, especially large-format poster printing. When designing your posters, try to create as much as you can in a vector-based program such as Adobe Illustrator. By doing this, you will reduce the size of your file and ensuring when you print your poster; you get the crispiest result. 

4) Work At 300 DPI 

The most common reason as to why there are delays in poster printing is the printer sending back the print work because the resolution is too low. Any file that is to be printed should be set to 300 DPI (dots per inch). In other words, the more dots that make the image, the higher the resolution. The more printed dots in an inch equates to a higher-quality reproduction. 

You will end up with a blurred and pixelated poster if your resolution is too low. When you create a new document (‘File > New’) in Photoshop, you can set the dots per inch. For quality poster printing, 300 DPI is the standard resolution. 

5) Choose Your Paper

When it comes to paper for poster printing, the popular sizes are A2 (594mm x 420mm), A3 (420mm x 297mm) and A4 (297mm x 210mm). You will have to discuss with your printer about your preferred paper choice and weight, but an excellent option to use is 170gsm Silk or Gloss Art FSC or 150gsm. GSM is grams per square meter, and it determines how heavy the paper stock is.  Are you searching for world-class poster printing services that deliver exceptional mind-blowing results at cost-effective prices without compromising on quality? Contact Quick Prints today.

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