Professionally printed envelopes offer lustre to your corporate correspondence. They ass colour personality and in most cases, life to your envelopes unmatched by desktop printers.
Envelope printing is influenced mainly by how your final design looks, the size of your mailing list and your budget. Thus, when designing your envelopes, they have to match your letterhead in a corporate setting, motivating your target audience to open and read what is inside.
So, before sending your envelope design for printing, you have to understand the lingo. Below is a list of envelope printing options;
1) Flexographic Printing
Flexographic printing involves the use of polymer plates that transfer ink directly to the paper like a stamp. These polymer plates are attached to rollers that pick up ink and is then laid down on the envelope in a series of small dots. It fools the eye, and the brain to seeing the dots are complete tonal images. This type of envelope printing occurs during the manufacturing process of envelopes.
Typically, flexographic envelope printing is a standard option for large runs of transactional, or billing and monthly statement envelopes. It is an affordable printing process to set up and run and is popular for non-profit or primary direct mail campaigns.
2) Enhanced Flexographic Printing
As compared to flexographic printing, this type of envelope printing option allows for more extravagant and higher-quality images. The enhanced flexographic envelope printing process is used for 4-colour operation (CMYK) imagery.
It uses a central impression cylinder to ensure a tighter print registration and digital printing plates. Thus, it helps in achieving finer screens and print resolution on calendarized papers. Enhanced flexographic envelope printing is used for direct mail purposes when images are used.
However, when ordering this type of printing, you ought to be careful as there is no standard of this type of printing.
3) Lithography Printing
An envelope printing process that offers the highest quality is lithography printing. This process is an indirect, offset printing process where the ink is offset from one roller to the next.
It is a printing process that is perfect for photographs, halftones and fine screens, and it is performed on web or blank press, but it depends on the size of the printing run.
4) Envelope Converting Presses: Blank And Web
Envelope converting presses is comprised of two types, blank fed and web-fed. The former allows for die-cut paper shaped as an unconcerted envelope which is folded and glued together during the manufacturing process.
Whereas, with a web converting press, can allow continuous rolls of paper that are cut, folded and glued. The printing process occurs only during the web-fed process, not during the blank-fed process. Are you looking for world-class envelope printing services that will set your brand a class above your competition without denting your budget? Call Quickprints today!