Whether you’re meeting clients, at a trade show, or simply talking to folks on the street, a business card can be an amazing way to market yourself. But as we know, first impressions can last a long time. If you’re handing out business cards, you want them to make an immediate and lasting impact. We don’t know the statistics of how many business cards end up going straight in the bin, but we don’t want it to be yours. Here are some handy tips on getting premium business cards you can rely on.
Stick with Your Branding
Remember that a business card is used to promote and identify your business, whether you run a gardening service or you’re the CEO of a multinational company. The principles behind a business card are exactly the same.
As with any promotional material, make sure your business card sticks to your branding. That means using the same colours, the same style and the same fonts used in your other products. It all helps to build brand awareness with your customers!
Clear Fonts for a Professional Touch
The type of text used on your business card goes a long way to making it look professional, and most importantly it should be easy to read. Using clear, easy-to-read fonts means that everything you have to say on the card makes an impact.
Furthermore, it should also match your branding. However, even if you have an elegant logo with italic or calligraphic text, it pays to keep your other details clear and easy to understand.
Use the Best Quality Stock
When it comes to a professional business card, the thickness of the stock is everything. Flimsy cards look and feel cheap, and that’s not the impression you want to give customers about your business. A quality, premium business card should be on 350gsm stock. Thin cards are easy to discard and easy to forget, which isn’t the image you want to be selling.
Go Digital with QR Codes
It may seem like a bit of a gimmick, but QR codes can add a touch of professionalism to your business card. QR codes are those images that look similar to barcodes, and customers can scan them on your phone. The code can have a number of uses, such as redirecting a customer straight to your website or even allowing them to easily save all of your contact details into their phone at the touch of a button.
Important Information Only
Remember to keep the information on your business card relevant. The business card isn’t the place to be telling the entire back story of your business or experience. The minimum details should include:
- Job Title
Anything else you can pack in there without making it appear crowded is a bonus. You may also want to include your address. If you’re going to add more than the basics, make sure you’re creating a double-sided card so that you can still space the information out easily.
Get Professional Help from a Designer
Finally, if you’re not super-confident in the field of graphic design, ask for help! You can hire your own designer to put together an eye-catching design for a small fee. It can be money well spent because the design can be used on business cards for several reprints.
If you don’t know how to go about hiring a designer, certainly the reputable online printing companies have in-house designers who can help you out for an additional fee.
Contact the Business Card, Specialists
At Quick Prints, we’re the experts in creating impactful, professional & cheap business cards that get you noticed. For premium business cards, delivered to Melbourne, Sydney, Brisbane or anywhere else in the world, we’ve got you covered! Contact us today, because we can help with all of your promotional and printing needs.