No matter what your business, flyers are always a great promotional tool. You can use flyers to promote your business in general, but they have plenty of other uses too. Since flyers are reasonably cost effective, you can create them for particular products, events, sales or specific brands you sell. Furthermore, you can use them anywhere. They’re great for letterbox drops, in store, at trade shows, on walls and posts around town and even in windows of other businesses.
Here’s a few tips to get the most out of your flyer printing.
Types of Flyers for Your Business
There’s a whole range of uses for flyers, because almost every type of business can benefit from using them. Firstly, let’s look at the sizing. Most flyers come in the following sizes:
It all depends on the purpose of your flyer, and how much space you have to display them. Flyers can also be used to advertise so many different things. You might use flyers to promote a particular event, meaning you can stick them up around town or hand them out at similar events. You may have a new product in your store, and you’re looking to kickstart sales. A set of flyers cleverly placed in-store can direct customers to that product.
Or finally, you may just want to promote your whole business! A flyer can be an excellent, and cheap way to tell people who you are and what you do.
The Best Flyer Printing is Easy to Read
Flyers, while certainly larger than a business card, shouldn’t be telling your life story. But again, the amount of information you should include will depend on the purpose of the flyer. If it’s for a particular product, you may include a table with all the specs, and highlight the sale price. If it’s for an event or sale, keep the information to a minimum and make it as eye-catching as possible.
Using large, clear fonts for your text is essential, and keep everything evenly spaced so people can read it easily. For more help, check out these handy tips on flyer printing.
Your Flyer Printing Should Suit Your Brand
Flyers used to specifically promote your business or event should clearly match your branding. Keeping all of your promotional material in line with the colours on your website, social media and logo is all part of building brand familiarity.
When customers are seeing consistency in your messages, it builds trust. This even extends to the designs of your flyers. The only time you might stray from your own branding is in a retail environment where you sell many different brands and want to highlight particular products in-store with their own flyer.
Make Customers Take Action
The key component of a flyer is the ‘call to action’. This is the part of the flyer that tells customers what you want them to do, and how they should do it. It might be as simple as ‘Call Now’, and clearly displaying the phone number.
If the purpose of your flyer is to direct people to your website, very clearly display the web address and ask them to visit. It’s all part of making it as easy as possible for customers to interact with you.
Need Professional Help with Flyer Printing? Flyers that advertise your business or events really need to stand out. At Quick Prints, we offer professional printing services whether you’re advertising in Melbourne, Sydney, Brisbane, Perth or anywhere in the world. For flyer printing that really delivers results, contact us today and find out how we can help.