It is astonishing how the rapid advancement of technology has transformed our lives and businesses into the digitalised paper-free environment. However, nothing can ever substitute a classic print-out.
Every business can benefit from purchasing a card printer. It is a wise investment if you need it as a solution for your gift card and loyalty programs or if you are implementing an ID badge system as an extra security measure.
So, you are confused by the myriad of choices available on the market, we have compiled a list of things you need to know when choosing your preferred card printer;
1) Simplicity And Portability
If you need a card printer for printing a basic informational card that includes only texts and photos, you will need an entry-level model printer that prints on one side. This type of card printer is suitable for card application, not requiring the ability to interface with a card reader.
A card printer of this type if small in size, making it possible for you to pack and take them with you anywhere. Remember to bring your camera and ensure you have computer access, with the software installed, so you can download and format your designs to the printer.
A card printer that prints on a thermal transfer instead of directly on the surface of the card offers more protection to your printed images and texts. It is also essential to look for a card printer capable of handling cards of all thicknesses, allowing you to print on heavy-duty PVC stock.
If the cards you are printing will be exposed to the elements or chemicals, it is recommended you invest in card printer with laminating capabilities. It comes standard on specific models but is an additional option fon other printers.
3) Image Quality
When it comes to image quality, it is the same on every printer that uses similar technology. Better looking cards are produced when using thermal transfer printers — an image’s level of quality in either dots per inch or dpi.
Cards that will be printed for advertising purposes, where first impressions are essential, you will need the plastic pre-printed at 1200 DPI, by the offset press method. Also, you will need it to be customised on your card printer.
Additionally, you can opt for a card printer that can print both on the front and the back of your cards, so that less important information basically on the back of your card.
4) Encoding And Security
If your cards are to be used to store data, opt for a card printer where you can encode and read magnetic tapes, RFID tags and smart chips. You can also invest in a card printer that allows you to rewrite existing card data so you can update information and track any changes throughout the shelf life of the card.
It will undoubtedly be in your best interests to research security finishing options like holographic lamination and microprinting.
Are you in the market for a new card printer or you want to upgrade your current one? At Quickprints, we have an extensive range of top quality printers at affordable prices. Call us!